Alfredo Pria is a historical brand formed in 1824 and considered to be one of the most ancient and prestigious woolen mills in Biella, Italy. Pria, today, is owned by Manifarrure Alto Biellese, known for over 50 years as a leading manufacturer of scarves, shawls, hats and neckties in cashmere, silk and the highest quality wools. Their 187 years of experience show in the quality and feel of their beautiful products.
